I'd always like the way the Taiwan Tourism Bureau does the TVC and media campaign to reach out people around the world. This is because it has strong taglines and the TVCs portray Taiwan in a uniquely Asian country and yet welcoming to people from around the world.
The theme of Taiwan having visitors from around the world, from various walks of life is well positioned in this short feature. What they did was to get Japanese and Western visitors, friends, families and backpackers to "demonstrate" what tourists do when they visit Taiwan, e.g. be in touch with the locals, going on themed attractions, experiencing the local culture, and etc.
I'd wanted to put together a series of TVCs to show how the themes have evolved throughout the years, but it'll take me sometime as they were (unfortunately) not well organised. Will be back with another post on Taiwan Toursim Bureau TVC soon.
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