When you can't convince, you confuse...

One of the ways which makes advertising so ineffective is to have two sets of commercials telling different things but putting them together side by side.

So you have EverSoft Botanical Extracts juxtaposed with Singapore Botanic Gardens. That's pretty confusing don't you think? I would have notice the Botanic Gardens instead of the Botanical extract because of the lights. And due to the confusion, I probably won't even notice that it's an EverSoft advertisement unless I stop and take a closer look, or if I took this photo.

So it's confusing.