Advertising to the eldery

I would say that Singapore Government's advertising of the Pioneer Generation package (imagine pension scheme upgrade for every elderly citizen above the age of 65) is a success. In what manner? The advertising campaign is fully customised to people of that age group! Here's a video which got the old folks talking:

The campaign is fully customised to the elderly in the sense that the music used, type of instruments, props (from tools to costumes) brings you back to the 80s Singapore. My parents actually liked the adverts, and it gives us (younger ones) to see how the old times used to be like, in high definition.

There are also short advertising snippets which comes in various languages and dialects. You should take a look on the YouTube channel here: http://www.youtube.com/user/govsingapore