So in 2007, the Taiwan Tourism Bureau got Ah Mei to be the ambassador of Taiwan tourism. The TVC is largely focused on publicising the cultural aspect of Taiwan, mostly featuring the aborigines, where Ah Mei is from. Here's a look.
So the TVC ends off with Naruwan - Welcome to Taiwan!, which means "Hello, welcome to Taiwan!", in one of the aboriginal languages. More information on Formosa languages (aboriginal Taiwanese languages) can be found here on wikipedia.
Well, when you have an international star taking the front of a campaign, it's an impact itself. So there needs less to do much about the TVC. I can venture a guess that the bureau probably spent a lot on the fees paid to the singer as an ambassador, but it's worth it. In fact, this is the reason why I noted the Welcome to Taiwan campaign from the beginning.
Thus, there is a lot of significance in getting Ah Mei to front the campaign for the year, and tying the theme of having the people who originally owned the island welcoming visitors to Taiwan.
Here's a song from Ah Mei which features her mom.
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