The campaign for 2011 took a different direction. Instead of focusing of celebrities and doing "hard sell" via popularising how interesting Taiwan is, the bureau took a down-to-earth normal visitor perspective of things.
So this minute-long TVC is a snapshot of the 16min-long short feature. In it the TVC depicts how visitors from various background - nationality, age and gender - perceive Taiwan. It works because the country is viewed from a visitor's point of view, e.g. group of Japanese girls focusing on shopping and eating in the city, backpacker being in touch to the villages, elderly couple taking the slow pace travel in the farms and a family touching base with various attractions in the country.
It's time for Taiwan~ :)...
Subscribe to:
Post Comments (Atom)
Day 9 - another sunny day
It's mid-week! And the skies are clear blue. Lovely day. The number of new cases hit 300+ yesterday, and we need to wear masks when we...
-
It's good to believe in the world we live in, that at sometime, there'll be someone, somewhere doing something right.
-
This is the rising star in Taiwan, and the title of her song in English is "Sister". Well, I liked her performance, but knowing...
-
This post is way overdue - I was in Taiwan a couple of months back and now I -finally- get some time off to sit down and write about the tri...
No comments:
Post a Comment