So after taking various directions and approach to promoting tourism in the country, Taiwan to a step back and levelled up it's branding. In this TVC, Taiwan's attractions are presented in a manner in sync with the slogan, "Time for Taiwan".
So the following themes are presented:
- Time for Taiwan: key attractions in the country
- Time for two wheels: travelling around Taiwan on bicycle
- Time to eat
- Time to shop
- Time to marvel: featuring the cultural faces of Taiwan, including the celebrated festivals and aboriginals ceremonies
- Time for nature: on the natural side of Taiwan
- Time for love: to feature photoshoot locations for newly weds
There is marked differences in the presentation done in 2012 compared to the efforts made in previous years. This TVC is more organised and straightforward, making it simple and easy for visitors to understand what Taiwan has to offer.
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