The campaign for 2011 took a different direction. Instead of focusing of celebrities and doing "hard sell" via popularising how interesting Taiwan is, the bureau took a down-to-earth normal visitor perspective of things.
So this minute-long TVC is a snapshot of the 16min-long short feature. In it the TVC depicts how visitors from various background - nationality, age and gender - perceive Taiwan. It works because the country is viewed from a visitor's point of view, e.g. group of Japanese girls focusing on shopping and eating in the city, backpacker being in touch to the villages, elderly couple taking the slow pace travel in the farms and a family touching base with various attractions in the country.
It's time for Taiwan~ :)...
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