The campaign for 2011 took a different direction. Instead of focusing of celebrities and doing "hard sell" via popularising how interesting Taiwan is, the bureau took a down-to-earth normal visitor perspective of things.
So this minute-long TVC is a snapshot of the 16min-long short feature. In it the TVC depicts how visitors from various background - nationality, age and gender - perceive Taiwan. It works because the country is viewed from a visitor's point of view, e.g. group of Japanese girls focusing on shopping and eating in the city, backpacker being in touch to the villages, elderly couple taking the slow pace travel in the farms and a family touching base with various attractions in the country.
It's time for Taiwan~ :)...
-
Chanced upon this app the other day. The user interface and design is simply beautiful. Can't say much for the function though. Anyway...
-
Just last week I went on a holiday to Bali with my wife and her friends. Bali is an island located on the east side of Java in Indonesia. It... -
So after taking various directions and approach to promoting tourism in the country, Taiwan to a step back and levelled up it's branding...
No comments:
Post a Comment