After getting Ah Mei to front the Welcome to Taiwan campaign, the next was Jolin Tsai. Let's take a look at the commercial.
So the focus of the campaign this time is very different from the previous in 2007 where Ah Mei and the cultural side of Taiwan was featured. The 2007 campaign was focused on introducing the attractions and achievements of Taiwan. It may sound like as if Taiwan was boasting about it's achievements - but why not? The strategy was probably to get potential visitors interested about what is nice about Taiwan, and why they should visit Taiwan.
So it's a pretty straight forward campaign that year. Just Welcome to Taiwan!
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